Webinar: Claude Co-work — From Zero to Brand Hero

How to Make AI Speak Exactly Like You

Host View Agenda Register
Belgium Filipino Chamber of Commerce
Kalina from Promptive

Kalina from Promptive

Kalina is the founder of Promptive, an AI boutique consulting agency that helps businesses implement AI that actually works, not demos, working systems. She's spent the past two years building AI workflows for SMBs in fitness, aesthetic medicine and e-commerce, using tools like Claude, OpenAI, n8n as a lean, solo operation.

Today she'll show you how to use Claude Co-work to go from scattered assets to a consistent brand presence, without an agency, a designer, or a full day of your time.

The Problem: Why Executives Abandon AI for Personal Branding

The most common reason executives abandon AI for personal branding is that standard AI output sounds like robotic, generic fluff. When you simply prompt an AI without deep context, the result lacks your personal touch and sounds like everyone else, making it ineffective for building an authentic presence on platforms like LinkedIn.

⚠ Standard AI output sounds like everyone else, making it ineffective for building an authentic presence.

The Solution: Teach Claude Your True Brand Voice

The core goal of this workshop is to solve this exact problem by showing you how to teach Claude Co-work your true brand voice so it never sounds like a generic AI again.

The Old Way
Instead of relying on long, repetitive prompts that yield average results…
The New Way
…you will learn how to build permanent about-me.md and anti-ai-writing-style.md files directly inside your computer. These files act as your "digital brain" and source of truth, teaching Claude exactly who you are, how you think, your specific formatting preferences, and the specific AI buzzwords and robotic sentence patterns you want permanently banned from your content.

What You'll Walk Away With

You will walk away with an automated system where Claude reads your rules before every single task, ensuring it writes exactly like you (minus the parts you hate).

Authentic Voice
Scale your personal brand and social media presence without posting content that feels artificial or overly corporate.
Permanent Rules
Claude reads your rules before every single task, ensuring it writes exactly like you.
Zero Generic Output
Never sounds like a generic AI again.
Workshop Agenda

Points 1–2: Introduction & Setup

1
Introduction: The Power of Co-work vs. Standard AI
Core difference: Standard AI (like ChatGPT or Claude Web) acts as a brainstorming buddy where you still do the work, whereas Claude Co-work acts as a mini-employee that accesses specific folders on your local computer to do the work for you. Perfect for non-technical users — it offers the power of complex coding agents with a friendly, visual, document-style interface.
2
Proper Setup & Installation
Navigate to claude.com/download to install the Claude Desktop app. Co-work plans: paid Claude Pro account ($20/month) and use of models like "Opus 4.6" model with "Extended Thinking" turned on for complex tasks.
Workshop Agenda

Point 3: Understanding Usage: Tasks, Skills, and Connectors

Understanding Usage: Tasks, Skills, and Connectors
  • Tasks: Starting a "New Task" allows Claude to read your local files and create step-by-step plans.
  • Skills: Reusable SOPs or playbooks (triggered by typing a slash /) for tasks you repeat often, like writing proposals or drafting emails.
  • Connectors: Claude can securely connect to everyday apps like Google Calendar, Gmail, and Slack to read and summarize data.
Workshop Agenda

Points 4–5: Folder Structure & Core Files

3. Establishing the "Brain": Folder Structure
Create a new folder on your computer named Claude Cowork. Inside, build three subfolders:
  • ABOUT ME: Where Claude reads your rules and style.
  • OUTPUTS: Where Claude automatically saves generated documents.
  • TEMPLATES: Where Claude saves your best work as structural templates for future tasks.
4. Customization: The 3 Core Files
Within the ABOUT ME folder, create three markdown files so Claude never sounds like a generic AI:
  • about-me.md — Defines your role, target audience, and what "good" looks like to you.
  • anti-ai-writing-style.md — A strict list of banned AI buzzwords (e.g., "delve," "leverage") and formatting rules (e.g., no hashtags, short paragraphs).
  • my-company.md — Outlines your specific business goals, current focus, and what you are actively saying "no" to.
Workshop Agenda

Point 5: Setting Global Instructions

Setting Global Instructions
Navigate to Settings → Cowork → Edit Global Instructions. Input a command that tells Claude:
"Before every task, read every file in ABOUT ME. Never read OUTPUTS or TEMPLATES unless specifically pointed to them. Save all deliverables in OUTPUTS."
This permanently saves tokens and stops you from having to re-prompt your rules every session.
Workshop Agenda

Points 6–7: Practical Use Cases

6. Practical Use Case Part 1: Defining Brand Voice
Live exercise. Have participants type the prompt:
"Interview me until you're 95% confident you can write content in my brand voice."
Claude will generate clickable forms and ask targeted questions about their business, tone, and audience. Once completed, tell Claude to save these answers into your about-me.md and anti-ai-writing-style.md files.
7. Practical Use Case Part 2: From Idea to Published Post
A quick look at how I run content as a solopreneur, no team, no agency. Just Claude and Blotato.
  • I give Claude a topic and my brand files. It writes the post in my voice.
  • One prompt sends it to LinkedIn, Facebook, and Instagram at once.
  • I can schedule ahead or post immediately, all from chat.
  • No switching tabs, no copy-pasting, no manual uploads.
Workshop Agenda

Point 8: Drafting Email Replies

A use case everyone can relate to. Claude reads your inbox, grabs a file from your computer, and has a reply ready to send before you've finished your coffee.

01
Fetch Local File
Claude picks up a specific attachment from your Downloads folder, ready to include in the reply.
02
Draft the Reply
Claude reads the existing email thread and writes a reply in your tone, picking up the context so you don't have to re-explain anything.
03
Save to Drafts
The reply lands in your inbox as a draft, with the attachment already added. Proofread, schedule, or hit send whenever you're ready.

Register for the Webinar

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1. Do you currently use Artificial Intelligence (AI) tools in your daily work or personal life?
2. Which AI tools do you commonly use? (Select all that apply)
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